From the Team

Blog & Insights

Field notes from the team building AURA, plain-English guides to satellite data, site analysis, and the methodology behind every score. Full articles are landing soon; here's what's coming.

Satellite Data

How AURA reads a site from space

A plain-English tour of the three satellite datasets behind every analysis, Sentinel-2 imagery, SRTM elevation, and ESA WorldCover land cover, and how they combine into one picture of your parcel.

Arif FahmiJuly 2026 · 6 min read
Site Analysis

What a suitability score actually means

Our score isn't a magic number. Here's the weighted, multi-criteria model behind it, what goes in, how it's balanced, and why we always show the reasoning so you can defend it.

Ikmal HafiziJuly 2026 · 7 min read
Satellite Data

NDVI, explained simply: vegetation health from orbit

The Normalized Difference Vegetation Index sounds intimidating. It isn't. Learn what those green-to-red maps really tell you about a site, and where they can mislead.

Arif FahmiJune 2026 · 5 min read
Site Analysis

Slope and terrain: what SRTM tells you before a site visit

Elevation and slope decide what you can build and what it'll cost. We break down how AURA reads NASA's SRTM terrain data to flag buildable ground, and steep surprises.

Hafizah HanimJune 2026 · 6 min read
Urban Planning

From weeks to seconds: rethinking pre-feasibility

The traditional site-screening workflow is a digital scavenger hunt across portals, GIS tools, and PDFs. Here's how we compressed it, and what that changes for early-stage decisions.

Ikmal HafiziJune 2026 · 8 min read
Behind AURA

Why we're building AURA in the open

Five friends from Malaysia, one shared frustration with how slow good site research is. The honest story of what we're building, who it's for, and why we're sharing the journey as we go.

The AuraLabs TeamMay 2026 · 4 min read